Embassy of Austria - DC
until November 30, 2023
Embassy of Austria
3524 International Ct NW, Washington, DC 20008

A special exhibition on the occasion of the 75th anniversary of the Austrian Press and Information Service in the United States

at the Austrian Embassy Monday through Friday
between 10:00 am and 3:00 pm until November 30, 2023

Embassy of Austria
3524 International Ct NW, Washington, DC 20008

Reservation required.

In the swiftly-evolving retail environment of today, in which the shopping malls of yesteryear are bulldozed and redeveloped through the lens of New Urbanism and increasingly converted into mixed-use developments, we revisit the life and bold-thinking of one of America’s great urban planners: Victor Gruen.

Victor Gruen (1903–1980) was an Austrian-born architect and urban planner, who significantly influenced the development of modern retail spaces and shopping centers. He is often referred to as the "father of the modern shopping mall" - a paternity he later rejected.

Gruen designed and built the world’s first "regional shopping centers" in the United States, blueprints for the modern shopping mall, which would eventually transform America’s built environment during the latter half of the twentieth century.

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