YSL Beauty- the young, edgy, luxury beauty brand is undeniably rocking the beauty industry.  The most subversive Parisian couture brand lives and breathes the motto, “No compromise, your own rules, now.”  

YSL Beauty has embraced its daringly audacious heritage and injected it with a dose of rock and roll to tell the story of who the YSL Woman is today, building one fragrance hit at a time.  As addictive as your favorite song on repeat, in 2015 the brand launched its wildly successful, intensely addictive coffee floral fragrance, Black Opium. 

In the Black Opium ad campaign, Edie Campbell, ambassadress for the fragrance, anxiously chases after an ambiguous addiction that creates complete and utter self-fulfillment.   Not a man, a fragrance.  This “love” requires no significant other.  Rather, we discover a woman who finds fulfillment in the way she feels – independently confident, high on the thought of getting what she wants.  She’s reliant only on her own convictions – this is more than enough for her.  

As edgy as it is daring, YSL’s makeup is rocking the market with its latest innovations and pillar, star products alike.  With Vernis à Lèvres Vinyl Cream, the brand’s creamy, ultra-comfort lip stain, and the iconic highlighter pen, Touche Éclat, the YSL’s makeup portfolio continues to bring excitement to the industry each season.

From brick & mortar to cyberspace, the YSL’s initiatives in store and through digital and social media platforms aim to reach the right customers, at the right moment, with the right content.

The time for YSL is here and now. So grab your front row seats, bop your head to the tempo, and enjoy the jam session.  YSL Beauty is here to rock, and the beat’s not dropping anytime soon.

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